Frozen Yogurt

This latest craze is one I truly do not understand, and have slowly begun to hate. Whereas the cupcake craze made sense, that the Korean BBQ truck scene makes sense, the sudden and rapid explosion of so called froyo places has seemingly come out of nowhere, and shows no signs of letting up. At first glance, you may think to yourself that this is a cool idea, everyone liked frozen yogurt as a kid right? Well, that's because you were a kid, without a refined palate. In reality, frozen yogurt isn't that great. The only thing that makes this dessert slightly tolerable is the plethora of toppings you can put on top of your flavorless frozen dessert.

The other main issue with the froyo store is the selection of flavors of yogurt. The place that I am told is the best is 21 Choices, yet when you walk in, there are nowhere near 21 choices of the frozen delicacy for you to enjoy. In fact, there are only six. And they're always changing. You may go in on a Tuesday and have six flavors that you want to eat, and then when you go back the next day to try one of the other five you didn't get, they changed the menu, and none of the flavors look good to you. Don't like it? Too bad, go to the other frozen yogurt place next door.


This brings me to my last point, and that is the sheer number of these places that have cropped up all over southern California. Every strip mall seems to have a Pink Berry or a 21 Choices or a Yogurt Land, taking up valuable real estate that could be used by something useful, like a liquor store or a lazertag arena. I can see one per town, but not one per square block. That's just a waste of space. My only hope is that all these places will end up cannibalizing one another until only one is left standing, and then the recession eats that one up. Crying college students be damned, I'm done with this whole frozen yogurt craze. If you want me, I'll be at Cold Stone, eating a GOOD frozen dessert.